Showing posts with label thought leader. Show all posts
Showing posts with label thought leader. Show all posts

Wednesday, 25 May 2016

What are some psychological facts that people don't know?



There are a lot of interesting psychological and behavioral facts that most of us are unaware of,  like the fact that we tend to over estimate our abilities check out the tapping experiment "Tappers and Listeners" ... An Excerpt From One Of My Favorite Communications Books and a Story I Tell Clients Often - Rassak Experience.

or the fact that we tend  to confirm whatever beliefs we happen to have in a phenomena known as the confirmation bias check out http://bit.ly/21wk53b. In other words different people could be looking at the same scientific solid results and come up with a totally different conclusions in support of believes that already have.

Yet to answer your question the fact that we don't see with our eyes is for me a psychological trick that never gets old, one of the good reference on brain effects is a book titled Brain rules http://bit.ly/1YXtNWH, in the book one of the experiments that proves that we perceive with our minds instead of seeing with our eyes is the wine experiment.

"a group of brain researchers in Europe. They descended upon ground zero of the wine-tasting world, the University of Bordeaux, and asked: “What if we dropped odorless, tasteless red dye into white wines, then gave it to 54 wine-tasting professionals?” With only visual sense altered, how would the enologists now describe their wine? Would their delicate palates see through the ruse, or would their noses be fooled?

The answer is “their noses would be fooled.” When the wine tasters encountered the altered whites, every one of them employed the vocabulary of the reds. The visual inputs seemed to trump their other highly trained senses".

Here is a reference to the wine experiment We do not see with our eyes. We see with our brains. Another interesting article on the same matter is this Eye/Brain Physiology and Why Humans Don't See Reality But a Translation of It



As a final thought i think a couple of years ago it was the age of the atom and nuclear power then it was the age of computers we now live in the age of the mind, the more we research about neuropsychology and cognitive behavior the more we will reveal the mysteries of the self and the universe that is the human mind.

we can talk more on
twitter : @fouad_khafaga

Friday, 6 November 2015

Five Factors to consider while watching Shark Tank

Twitter: @fouad_khafaga
                  




In Season 5 the TV series shark tank attracted an average of more than 8 million weekly viewers, this made startups , SMEs and entrepreneurs tune in taking notes and looking for free business advice yet these are 5 factors that  you should consider before modeling your business on a T.V. show.
  1. They don’t give you the full picture:

    Because of the dynamics of the show the viewers get an illusion that what they see is pretty much is what happening on the set (diverse ideas, pitch reviews, questions and feedback) yet truth is that out of 45,000 people who applied to be on the show in 2014, less than 1 percent got the opportunity to pitch their businesses to the sharks.
  2.  They don’t finish the deals (Done on T.V.):

    not every one who pitches an idea is saying the truth about their business some fudge of their company's financial figures, or make false claims like they have a patent on a product, some actually evaded taxes which is misleading for the sharks and that’s more than enough to cancel the deal.


  3. They don’t invest in services :

    85% of the deals that are done on shark tank is actually for products even though digital  markets are cost efficient, delivers conversion  and help generate better revenue. In other words if your start up in the next Netflix, YouTube or even Google don’t expect to get a deal on shark tank.
  4. They are wearing one hat:

    May be in their own businesses the sharks are ambitious, visionaries, welling to take calculated risks yet on the program they are putting their investors’ hat on.  They are not willing to share the same passion, dreams or vision with you, they need to share only the profits as Kevin always says (cash flow, numbers and show me the money).
  5. They don’t believe in rough starts:

    Even though by media terms the show had a rough start the first season didn't even break the top 100 primetime shows in terms of average viewership. If your sales are not high, didn’t break even and the business is not scalable most probably the sharks will be out.

    Sources: http://bit.ly/1HIm1vk
                    http://entm.ag/1Es6ij4
                    http://bit.ly/1g3FRW8