Showing posts with label podcast. Show all posts
Showing posts with label podcast. Show all posts

Thursday, 3 January 2019

Take Five. A List of 2018's best. (Books, Podcasts, Youtube Channels & More).




Every new year comes with new hopes, habits, notes to self and reflections on the passing year.
It's not important what you have covered this year, but what did you discover.


Keeping up with the festive tradition here is a list of the best 5's I have stumbled upon this year.


5 podcasts 

1- Big Questions with Cal Fussman:

First stumbled upon him with Tim Ferris (another great Podcast), then was thrilled to find that he started his own podcast. Fussman is a New York Times bestselling author, longtime Esquire writer, corporate consultant.

The format is simple, it's one on one interviews with diverse driven,accomplished and success figures I highly recommend stating with Kobe Bryant episode

2- Leadership & Discipline:

Because motivation is like showering we need to do it everyday in the morning Jocko Willink  is a decorated retired Navy SEAL officer, author of the book Extreme Ownership: How U.S. Navy SEALs Lead and Win.


3- The Message:

The first confirmed signal from outer-space has reached us, a team of specialists is trying to decode the message. Documenting the whole process is a Cyphercast podcast host Nicky Tomalin.

The reason why this is not all over the news, is that it's fake. The Message is fictional podcast about a podcast that was described as a sci fi serial. Interesting concept worth discovering.

4- You're not so Smart:

The easiest person you can persuade and manipulate creatively is yourself, as it turns out your brain sometimes takes part in self delusion as well.

you are not so smart is a podcast dedicate to the exploration self delusion. It covers topics like why your memories are not reliable, the idiot brain and naive realism.


5- HBR Ideacast:

Some podcasts are great at capturing the start up life, the silicon valley spirit of positive productivity at work, other podcasts are great at theoretical academic analysis of theory and philosophy of business.

It is very rare (at least for me) to find a podcast that does both greatly. HBR Ideacast is a weekly podcast featuring the leading thinkers in business and management.



5 Youtube Channels.

1- Jablinski Games:

This is Jack Black's gaming channel, as I am writing this now the channel got more than 2.5 Million subscriptions and 13.4 Million views with only 79 seconds of video content.

No Spam, No sponsorships, No Ad campaigns just jack speaking for 79 seconds.

2- Nerdwriter1:

This is a weekly video essay series that visualize and articulate beautiful a wide variety of thoughts and concepts.

The Channel covers diverse topics, From how to understand a Picasso and why did Dylan won the Nobel prize?, to topics like Fidget Spinners and why Apple needs a Samsung.

The Videos are average of 6:00 minutes long which makes them a perfect refresher in the middle of the day.

3- The Hot Ones From First We Feast:

Inbound Marketing in action at it's best.

The Idea is to interview celebrities over while they eat 12 spicy chicken wings. While the concept is extremely simple, the questions are very well researched and the host is extremely competent.

The series of videos gained traction of both celebrities and viewers alike, some of the guests of the show were Natalie Portman, Kevin Hart, Jeff Goldblum & many others.

The show is a great case study for inbound as the whole show is build around promoting and increasing sales of the products of the Hot Ones.

So the viewer not only opt in for the commercial by subscribing and viewing the content.
The celebrities endorsements adds to the mega influence campaign that is the Hot Ones.

Worth watching if not for the content then for the concept.

4- Kurzgesagt:

This Channel creates one animation video per month about scientific concepts and it is beautiful.

The visualization of concepts like aliens under ice, why beautiful things make us happy and time: the future and history of everything.

The channel is also known as in a nutshell as they chunk down scientific concepts into a bite size animated video. In an age where our digital world is overwhelmed by massive quantities of content, such a channel provides a quick intelligent breeze that pays respect to our very short attention span.

5- OnePercentBetter:

"I wish I can read more books" and "I don't have time to read any more", are two statements that I hear very frequently.

One Percent Better provides animated book summaries! featuring the key lessons from success and self-development books in 10 minutes or less.

While a recent article published by Inc. Magazine, says you only need 417 hours a year to read 200 books.The  average person spends 608 hours on social media and 1,642 hours on TV.

If these stats are not enough and you still don't have time then I do recommend 1% better.


                                                                     5 Books

1- Becoming by Michelle Obama:

Only 46 families got to live in the same house that she lived in, and only one family of her heritage and back ground got to be the residence of the White House.

This is a story of existence, resilience, tolerance and acceptance. The book provides an eye on a very rare life in the human experience and an insight into a survival spirit.

2- Educated by Tara Westover: 


Born and raised on a mountain in Idaho. her survivalist family didn't believe in schools, collages or any form of education; But Tara did.

This is the story of her ascendance from a young girl raised by her anti- education family to a woman with a PhD from Cambridge University. The story is unbelievable, captivating and above all true.

3- Thinking in Bets by Annie Duke:

The average amount of remotely conscious decisions an adult makes each day equals about 35,000, Annie offers a better mechanism to increase the quality of the decision making process. 


The poker champion shares her insights, on what kind of decisions we should be making and what actions we should be taking.

On a side note you can find Annie's google talk and other interviews online.

4- The River of Consciousness by Oliver Sacks:

From "The Man Who Mistook His Wife for a Hat" to "Hallucinations ", Oliver Sacks's work is a must read.

In this collection of essays the professor of neurology, explores his own evolution on ideas, memory, innovation, and sickness,along with a range of subject matter from Freudian psychoanalysis to Darwinian evolutionary theory.


5-  Beasts Made of Night by Tochi Onyebuchi:

In this work of fiction we get introduced to a city, where the sins can be eaten.
When a sin-beast is killed, a tattoo of the beast appears on his skin while the guilt of committing the sin appears on the mind.

The story is captivating and the narrative is unique.
    

                                                                        
                                                                     5 Movies


1- A Quiet Place:


Other than dominating the movie theaters by becoming the number 1 movie in USA,
getting recognized by the king of horror himself Stephen King.

A Quiet Place is a great piece of content and storytellers can view this movie, not just as a successful cinematic experience but a great piece of content as well.

2- Searching:

This is a story about David Kim. A father who becomes desperate when his 16-year-old daughter Margot disappears and an immediate police investigation leads nowhere.while the story sounds very familiar we have never seen it implemented that way before. the story is told from the perspective of phones, laptops and Ipads.

This is a classic story retold with digital technology. Innovative and brilliant.

3- Bohemian Rhapsody:

Because Queen.

4- Green Book:

This is a journey of A working-class Italian-American bouncer who becomes the driver of an African-American classical pianist on a tour of venues through the 1960s American South.

The car ride doesn't only reveal the struggle throughout the long road, it also reveals the characters differences, similarities and most importantly their personal stories.

5- Hereditary:

Very unsettling horror movie.

Having said that as a storyteller, content creator and a movie buff, I deeply appreciated the strong visual storytelling aspect of the movie.

The story is engaging, captivating and disturbing. Worth watching.


                                                                  5 Articles. 


1-  A Few Principles for Thinking Clearly by Charles Chu

A quote from the article:

"It gets worse. When people are exposed to evidence that contradicts their identities or tribal affiliations, they’ll actually double down and become more confident in whatever they believed. This is why it’s important, when trying to think clearly, to avoid identifying with any particular tribe."

Read More here: https://bit.ly/2NINGlu 

2- The (Very) Best Books I Read in 2018 by Ryan Holiday


A quote from the article:

"I know that people are busy, and we don’t always have time to read as much as we like. Nothing wrong with that (though if you want to read more—don’t look for shortcuts—make more time!). What matters is that when you do read, you pick the right books."



Read More here: https://bit.ly/2F3pngB



3- The 10 Biggest Archaeology Stories of 2018 by Owen Jarus, Live Science Contributor

A quote from the article:

"The inscriptions are actually similar to speech bubbles in comic books, because they describe the activities of the characters, who offer explanations of what they are doing,"

Read More here: https://bit.ly/2Ql9aVR


4- Why CRM Projects Fail and How to Make Them More Successful,
     by Scott Edinger


A quote from the article:

"CRMs today also serve a lot of masters, from executives in the C-suite, technology, marketing, finance, and, oh yeah, sales. They try to address more objectives than are reasonable for any software system."

Read More here: https://bit.ly/2SZbyU1

5- There Is More to Behavioral Economics Than Biases and Fallacies. By Koen Smets 

A quote from the article:

"The proliferation of biases masks the truth that human behavior is fluid and fuzzy. The use of discrete, distinct labels implies a rigor that is simply not there."

Read More here: https://bit.ly/2NIZHa1



That has been a recap of my best lists of fives, Thanks for reading.

Twitter: @Fouad_Khafaga

Sunday, 25 October 2015

15 Digital Marketing Podcasts That Deserve Your Undivided Attention

Name: Albert CostillSource : http://bit.ly/1CQHolL

Last September, SEJ introduced Marketing Nerds, a weekly podcast that discusses everything from SEO to social media and entrepreneurship. The podcast was created because SEJ’s audience wanted to listen to the advice that the SEJ community provides. And, who can blame them?
For anyone who has enjoyed listening to their favorite show, whether it’s SerialWTF with Marc Maron, or The BS Report, you already understand the convenience of podcasts. You can listen to them while commuting to work, when working out, cooking dinner, or during a break from work. In short, you can listen to a podcast whenever, where ever you want to.


As for marketers, podcasting has some major potential to reach new audiences and advertise your products or services. Consider the following:
·         17 percent of US adults had listened to a podcast during the month leading up to annual survey in 2014. That was a 9 percent increase from 2008. (Source)
·         In 2013, Apple surpassed 1 billion podcast subscriptions. (Source)
·         1 in 4 podcast listeners plug their smartphone or MP3 player into their car audio system. (Source)
·         By 2025, 50 percent of cars will have Internet connectivity. (Source)
·         As of 2014, 58 percent of Americans own a smartphone. (Source)
·         67 percent of podcast listeners don’t mind sponsorship messages and occasionally find them useful, compared to only 6 percent positive sentiment expressed for the advertising approaches of television or commercial radio. (Source)
·         Only 3 percent of marketers are currently using podcasting in their social media marketing strategy. However, 32 percent have a desire to learn how to use podcasting in their marketing efforts and 23 percent have plans to increase their podcasting activities in 2013. (Source)
In other words, it may be worth your time to investigate whether or not a podcast can improve your marketing efforts.
Besides using podcasting as a marketing tool, what can you me fellow marketers learn from podcasts? On top of Marketing Nerds, here are fifteen other informative marketing podcasts – in no particular order – that every marketer, small business owner, and entrepreneur should follow.
This weekly podcast is hosted by Joe Pulizzi (founder of the Content Marketing Institute) and Robert Rose (Chief Strategy Officer for the Content Marketing Institute ). The hour-long podcast features Joe and Robert discussing the latest news impacting the industry, a one-minute rant, and past example of an amazing piece of content marketing. Joe and Robert also take questions from their audience by using the #ThisOldMarketing hashtag on Twitter. This Old Marketing Podcast is consistently rated as one of the top marketing podcasts on iTunes.
Ryan Hanley launched his content marketing blog on 2009 to share his real-world marketing knowledge in the insurance industry, which has now grown to include this powerful podcast. Every week Ryan shares the secrets of increasing your online visibility, telling your brand’s story and achieving success through content marketing, social media, and podcasting. Ryan also conducts interviews influential guests like Jay Baer, Mark Schaefer, Chris Brogan, Gini Dietrich, and Marcus Sheridan. You can subscribe on either iTunes or Stitcher.
Fully titled “Social Pros Podcast: Real People Doing Real Work in Social Media,” this weekly podcast features two of the industry’s leading thought leaders Jay Baer (Convince and Convert) and  Jeff Rohrs (Salesforce). The podcast contains insights from a leading social media strategist and highlights the work people are doing for real-word companies – a recent episode featured Natanya Anderson (Global Director of Social Media, CRM, and Customer Service at Whole Foods) on how the company uses social media to address customer needs. One of the more unique features of this podcast is  the Social Media Stat of the Week, which is either debunked or verified by Jay.
Hosted by John Jantsch, the Duct Tape Marketing Podcast has been going strong since 2009. It’s a weekly podcast that shares advice and interviews with some of the biggest names in marketing and startups. Guests have included Guy Kawasaki, Neil Patel, Ann Handley, John Lee Dumas, and Pat Flynn. A more recent episode featured Ted Wright, CEO of word of mouth marketing firm Fizz, where the definition, origins, and best practices of word-of-mouth marketing were discussed.
Brian Clark’s Copyblogger is one of the best resources for anyone wanting to learn how to compose engaging content and copy. The Copyblogger brand has now expanded to include this digital marketing podcast network. The network includes:
·         Confessions of a Pink-Haired Marketer – Content Marketing from Sonia Simone.
·         Editor-in-Chief – Stefanie Flaxman shares tips to help make you a stronger writer.
·         Hack the Entrepreneur – Jon Nastor provides advice and strategies for aspiring entrepreneurs.
·         Hit Publish – A great podcast for beginning online marketers with Pamela Wilson
·         The Lede – Jerod Morris and Demian Farnworth answer questions regarding content marketing, email marketing and copywriting.
·         The Mainframe – Chris Garrett and Tony Clark discuss the technology you need to use for effective content marketing.
·         New Rainmaker – Brian Clark and Robert Bruce assist you with starting your own digital platform for marketing and sales.
·         No Sidebar – Brian Gardner helps you remove the obstacles from starting your own business.
·         Rough Draft – Writing advice from Demian Farnworth.
·         Search and Deploy – SEJ founder Loren Baker shares the latest insights in SEO.
Mitch Joel is the president of the digital marketing agency Twist Image and is considered a visionary in the industry. He’s also the author of the book and blog Six Pixels of Separation, as well as the host of the podcast of the same name. Every week Mitch and his guests share digital marketing essentials and what to keep an eye on the future.
Hosted by John J. Wall (Vice President of Marketing at EventHero) and Christopher Penn (co-founder of PodCamp) this weekly podcast covers classic and new marketing aspects. The program also features special guests, such as HubSpot’s CMO Mike Volpe who discussed inbound and outbound growth. This is a great listen for seasoned marketers. And, if you’re curious about the name of the show, it’s because it’s recorded at a coffee shop just outside of Boston.
Hosted by Mark Schaefer (author of Social Media Explained and founder of Schaefer Marketing Solutions) and Tom Webster (Vice President, Strategy and Marketing of Edison Research), The Marketing Companion is an informative and entertaining show that is published twice a month. Mark and Tom answer important questions, such as what determines the success of your marketing program, to covering controversial industry topics like ad blocking and banning social media in the workplace.
Social Media Examiner doesn’t have just one podcast, it has two powerful shows for all of your business and marketing needs. The Social Media Examiner Show is a 10-minute daily show that provides quick and effective social media tips to help market your business. The second show, the Social Media Marketing Podcast, is a 45-minute show that is published weekly. This podcast shares successful examples of marketing, new marketing strategies, and interviews with leading social media marketing experts.
Hosted by Bob Knorpp, who is also the founder of the Cool Beans Bean and host of the Ad Age Outlook podcast, this is an award-winning program that covers the latest industry news, as well advertising, marketing, and public relations perspectives through a weekly roundtable discussion. One of the most recent episodes featured Tedd Aurelius, Saul Colt, and Peter Corbett who discussed Google Fiber, social media BlackOps and the boundaries for religious advertising.
After helping his family liquor store grow to a $60 million business, thanks to WineLibrary.com, Gary Vaynerchuk began to share his business knowledge on Wine Library TV. In 2009 Gary and his brother launched the strategic creative agency VaynerMedia. With the The #AskGaryVee Show, he answers questions regarding social media, marketing, and entrepreneurship on an almost daily basis. You can ask a question at #AskGaryVee on Twitter. While the show is primarily intended for video use, it is transcribed for podcasts.
Hosted by Chris Burres (owner of E-Webstyle and formerly SES Research) and Charles Lewis (Internet Marketing Specialist at E-Webstyle), this podcast is one of the most popular internet marketing podcasts on iTunes. The hosts answer questions ranging from what content is the most valuable, how to use relevant links to avoid Google penalties, why you should use email marketing, and what the most promising online marketing strategies are going to be in the coming year.
The Harvard Business Review is an incredible resource for marketers, managers, and business owners. With this weekly podcast, however, you can take those key findings found in the publication and listen to them wherever you go. The podcasts include interviews and discussions with leading thought leaders who provide insights and advice in their respective fields. Recent episodes include Set Habits You’ll Actually Keep, Goldie Hawn on Female Leadership, and Be Less Reactive and More Proactive.
In 2001 Marcus Sheridan founded River Pools and Spas, which lead him to become a HubSpot Partner and author the Sales Lion blog. His Mad Marketing podcast is an extension of his blog where Marcus dishes out some top-notch advice on marketing from questions that were asked of him. Without many interviews, Marcus discusses everything, including SEO Tips, selfie sticks, getting sued for content marketing, how to motivate employees, family, and the secrets of content marketing.
Hosted and produced by Kerry O’Shea Gorgone, an instructional design manager and enterprise trainer at MarketingProfs, the Marketing Smarts podcast is a weekly podcast that features in-depth interviews with leading marketers who share their success with real-world marketing. Recent episodes have included Guy Kawasaki discussing the Art of Social Media and How Happy Employees Make for Better Marketing with author Chris Reimer.
Conclusion
That was our list of fifteen amazing marketing podcasts that you should listen to. Is there a marketing podcast you’re a fan that we left out? If so, please let us know in the comments section.

Featured Image Source: Pixabay

Tuesday, 26 May 2015

How to REALLY Blog More in 2015 – 10 Ways to Generate Ideas

It’s the same procedure every year: Bloggers decide next year they will write more. But is writing really what is causing the trouble?

It’s 2014 (almost 2015) and running a blog just when you feel like it will not get you far. At least not when you want to reach an audience. Less than an article a week and you can stop right away – actually you should plan releasing at least 3 per week. Can you come up with enough content?

If you are like me writing is easy. Once I have an idea about what I want to write about, most of the time it’s just about having enough time to write the actual article. And modern day technology allows me to do this almost anywhere I am: In a subway or train or even in the park. Not having enough time is almost the worst possible excuse for not writing on your blog.

Blog More

So, How Do You Get The Ideas?

Having the time is only one part of the job for me though. What I really need is ideas: What will I write about today? What are my readers interested in? What am I currently interested in? Do I know enough about the topic to write a complete article?
When you are starting out writing your own blog, this is really tough. For me, the easiest part of writing is actually writing itself. The hardest part? Finding stuff to write about. This is what I really had to learn and to this day I still discover new ways of tackling this problem.
But one thing I learned is that ideas are everywhere. The problem is not generating them, it is uncovering them. So, let me give you an incomplete list of ways to uncover ideas for your next blogpost:

1. Tracing Your Thoughts Backwards

No idea what to write about today? That is because you are trying to think about what to write about – so think about how your thoughts wandered around today. You are having millions of different lines of thoughts every day, there’s almost definitely a good topic among the thoughts you had in the past couple of hours. The key is not to think about your next blogpost, but your last interesting thoughts.

2. Keep a List of Blogs That You Enjoy Reading and Follow Them

Blogs that you enjoy reading (when they cover the same line of topics of course) are really a great way of uncovering ideas. Don’t fear that you are copying them as that is not what this is about. All you need is simply one single aspect that you can add to their articles and you already have something to write about. Or maybe you even disagree completely? Great! Write an answer to their post. Maybe you can combine the ideas of two different posts into a new one? The possibilities are endless.

3. What Happened to You Lately

Your life can’t be as boring as you sometimes think it is. Something always happens. And you can and should write about it. And this works even if your topic is something else. A few days ago I wrote an article where I derived a sales lesson from when my mobile was stolen.

4. Write From the Perspective of Someone Else

Susanna once wrote an article with marketing lessons from our dog. Giving a topic a new and unconventional perspective is almost a sure fire way to create something interesting and fun to read. Think about the people you know – how would they view a certain topic? If you don’t know – why don’t you ask them?

5. Do Something Else – Then Write About It

When you’re starting out your job is probably not writing on your blog. You almost definitely have other things in your life – so whenever you feel that writer’s block is knocking on your door, do something else first. As a blogger that is a major advantage you have over (other) professional writers: You don’t have to come up with something for a living, on the contrary – what you do in your life can enrich what you write.

6. Write Follow Up Posts to Old Posts

Just because you wrote about a topic once doesn’t mean that you can’t write about it again. You learn new things, you get new ideas and you can write a follow-up to the original post. This also drives new traffic to your original post – so this is beneficial in more than one way.

7. Watch What’s Trending in Social Media

What is trending in your niche, what’s discussed a lot and what do people think about your topics of interest. You do have an opinion of your own and sometimes it is worth writing an article about it.

8. Don’t Plan Ahead – Let Ideas Lead to Ideas

Often I believe that I will write an article from an idea that has a certain direction – only to find out that while writing new ideas come to me. Most of the time it is far more rewarding to follow the flow of ideas than to stick to the original plan. It creates original articles that are truly worth reading – and writing them is a lot more fun.

9. Write About Something Else

Writing just about one topic can lead to writing fatigue. But you are not writing a book – you are writing a blog. If you bring in other topics you are interested in from time to time you are not breaking any rules. On the contrary: You give your blog more personality, you keep your writing fresh and you keep your ideas coming. So allow yourself to venture to other areas. At least sometimes.

10. Just Go with the Flow

This is somewhat undefined but maybe the most important tip I can give you: Just take the ideas as they come. Take this post for example – I had no idea what to write so I wrote a post about how to get ideas. Ideas are everywhere so just start writing.

Final Words
How To Really Blog More in

Many bloggers plan to write more in the coming years – and it’s the same new years resolution every year. I don’t believe that writing more is the actual problem they have. The real problem is having a topic to write about at the moment when you are ready to write. If the above list can help you even a little then this post has achieved what I wanted it to achieve.
But this post is not complete in any way: there are many more ways to get ideas to write about. Every blogger needs to find his own way. How do you find your ideas?


Read more at http://blog.thesocialms.com/really-blog-2015-10-ways-generate-ideas/#TOQ4XDD5uVA5PGvb.99