The Effective Social Media Executive (part 1)

The Effective Social Media Executive (part 1)

This is a part of a series of articles about social media executives influenced by the father of modern management book “the effective executive”.

The book actually struck me as being extremely relevant in both principal and practice so I will pick those concepts and try to implement them into the social media field to produce the effective social media executive.

In his book Peter Drucker dedicates a whole chapter to contribution, which is the contribution of the executive to the company or the organization.

This is a profound question to any social media executive, what is your contribution to the field or to the market, if you’re just posting, updating, changing profile pictures that could be great active and could drive both traffic and engagement yet it is not effective.  It’s just posting.

How to determine then what should be the focus of ones contribution?  As per Peter there are four factors

The focus on contribution by itself supplies the four

Basic requirements of effective human relations:

• Communications.

• Teamwork.

• Self-development.

• Development of others.
To break down these four focuses in social media terms we need to look at each of them closely

•   Communication :

Communications have been in the center of managerial attention for years. In modern society however there has been great concern with social media communications. Now it is the social media executive responsibility to ask questions like
 what are the contributions for which will be known for?
What should we expect of you as your audience, friends and followers?
What is the best utilization of your knowledge and your ability?”

Which channels are you using and why?

•    Team work :

The focus on contribution leads to communications sideways and thereby makes teamwork possible. The effective work is actually done in and by teams of people of diverse knowledge and skills. These people have to work together voluntarily and according to the logic of the situation and the demands of the task, rather than according to a formal jurisdictional structure. The question here should be “Who has to use my output for it to become effective?”.

I am still amazed by facebook pages and twitter accounts that still talk only about themselves, their offers, their employees, and their company culture.

Social media as a medium gave us an opportunity to work together as a team of knowledge workers.
Define your output; define your audience and who can benefit from that. Then find you master group or your community creating a dynamic thought process resulting in an output that is both beneficial and effective.

      

•     Individual self-development:

In large measure depends on the focus on contributions. The man who asks of himself, “What is the most important contribution I can make to the performance of this organization?”Asks in effect, “What self-development do I need? What knowledge and skill do I have to acquire to make the contribution should be making? What strengths do I have to put to work? What standards do I have to set myself?”

•   Development of others:
  
  The executive who focuses on contribution also stimulates others to develop themselves. He sets standards which are not personal but grounded in the requirements of the task. At the same time, they are demands for excellence. For they are demands for high aspiration, for ambitious goals, and for work of great impact. People in general, and knowledge workers grow according to the demands they make on themselves. They grow according to what they consider to be achievement and attainment. If they demand little of themselves, they will remain stunted.

So in order to recap in social media terms these 4 main focus points can be easily implemented in our social media strategy and our social media lives.

A-     Communicate : Be social don’t act Social

B-      Teams work: Find your tribe , create a mastermind group

C-      Self development: it’s a dynamic social world and you should be too.

D-     Development of others: adapted to the platforms and set bar for the achievement for yourself and others.

Thanks for reading I hope that you found this adaptation of the book interesting would love to hear your thoughts feel free to
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